A long stretch, with a few obstacles and numerous challenges, from 1934 to today. And the feeling that it is never enough… No, “expertise” is no longer enough. But the real conquest is the community, inside and out The local area plus new markets, words and images. Communication. Glances, gestures services, the supply chain, processes and strategies. Reputation and social responsibility. Every day and in every detail, a magnificent obsession: brand quality.