The work of Ron Gilad is a continuous reflection on this question. Gilad pursues a vision of design and art as a form of play — humorous, enigmatic, and at the same time provocative. His practice evolves along two creative axes: purely artistic work and products designed for design companies. These two strands, which in theory run in parallel, often intersect in elusive ways in practice, raising the question for the observer of whether the original idea stems from an artistic invention or a functional product. This sense of freedom is expressed in his curatorial approach to the exhibitions at the Molteni Museum.