Over more than ninety years, words and images; slogans and photographs; gadgets and invitations; advertisements and staged settings; videos and posts have accompanied the evolution of the companies and their brands, communicating the authorship of their projects to the world with increasing clarity and impact. “The medium is the message,” as Canadian sociologist Marshall McLuhan famously stated — design resides not only in objects themselves, but also in the way they are communicated. Presented on the occasion of the tenth anniversary of the Molteni Museum, Museum 2D tells the story of collaborations with renowned photographers, graphic designers, advertisers, art directors, set designers, filmmakers, and actors. A community of authors who imagined worlds and created scenarios to bring design everywhere, translating the quality of beauty and craftsmanship into new languages. The power of the message.